Founded in 2025 by me, Jade Haeri, Jade Collective was born out of a lifelong dream to design clothing that feels effortless and iconic. I’ve always loved creating, sketching, and bringing my ideas to life, and I wanted to share that same sense of style with others. What started as a vision for oversized, cool-girl sweats quickly became more than just clothes...it became a way to express creativity, self-love, and community. The word “Lovergirl” came to me one night while doing my skincare routine, in a season of rediscovering myself. From that moment, the first drop was born. Jade Collective is rooted in those small but powerful moments: late-night laughs, being there for the people you love, and finding comfort in pieces you never want to take off. This is only the beginning.